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Reading, in contrast to sitting before the screen, is not a purely passive exercise. The child, particularly one who reads a book dealing with real life, has nothing before it but the hieroglyphics of the printed page. Imagination must do the rest; and imagination is called upon to do it. Not so the television screen. Here everything is spelled out for the viewer, visually, in motion, and in all three dimensions. No effort of imagination is called upon for its enjoyment.
--
“American Addictions” in New Oxford Review (June 1993)

 

George F. Kennan

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I used to think that television could be potentially the most powerful medium for the dissemination of knowledge that the world has ever known, it could be a very rich and rewarding thing if handled properly and that the problem was in the execution. I've now come, after ten years in the business, five years of which was as a television critic, to taking the very extreme view point. I think television itself is bad.
The idea of television, the act of watching television kills the imagination. It's not like radio, with radio you had to listen, had to make things, you had to build things in your mind. Movies do that. Television is something else again. Television lays it all out there in a very prescribed way and the bare minimum of imagination on the part of the viewer is needed and I really fear for all of us.

 

Harlan Ellison

 

Every child is born blessed with a vivid imagination. But just as a muscle grows flabby with disuse, so the bright imagination of a child pales in later years if he ceases to exercise it.

 

Walt Disney

 

Willard Gibbs is the type of the imagination at work in the world. His story is that of an opening up which has had its effect on our lives and our thinking; and, it seems to me, it is the emblem of the naked imagination —which is called abstract and impractical, but whose discoveries can be used by anyone who is interested, in whatever "field"— an imagination which for me, more than that of any other figure in American thought, any poet, or political, or religious figure, stands for imagination at its essential points.

 

Josiah Willard Gibbs

 

Reading for me was a refuge. I could escape from everything that was miserable in my life and I could be anyone I wanted to be in a story, through a character. It was almost sinful how much I liked it. That's how I felt about it. If my parents knew how much I loved it, I thought they would take it away from me. I think I was also blessed with a very wild imagination because I can remember, when I was at an age before I could read, that I could imagine things that weren't real and whatever my imagination saw is what I actually saw. Some people would say that was psychosis but I prefer to say it was the beginning of a writer's imagination. If I believed that insects had eyes and mouths and noses and could talk, that's what they did. If I thought I could see devils dancing out of the ground, that's what I saw. If I thought lightning had eyes and would follow me and strike me down, that's what would happen. And I think I needed an outlet for all that imagination, so I found it in books.

 

Amy Tan

 

I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. [...] And her dad said, "What you doing?" And she stuck her head out from behind the screen and said, "Looking for the mouse."
Here's something four-year-olds know: A screen that ships without a mouse ships broken. Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change. [...]
We're going to look at every place that a reader or a listener or a viewer or a user has been locked out, has been served up passive or a fixed or a canned experience, and ask ourselves, "If we carve out a little bit of the cognitive surplus and deploy it here, could we make a good thing happen?" And I'm betting the answer is yes.

 

Clay Shirky