American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that.
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Speaking as the Director of USIA, in testimony before a Congressional Committee (May 1963)Edward R. Murrow
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There is an inward state of the heart which makes truth credible the moment it is stated. It is credible to some men because of what they are. Love is credible to a loving heart; purity is credible to a pure mind; life is credible to a spirit in which life beats strongly — it is incredible to other men.
Frederick William Robertson
In order for us to maintain our way of living, we must, in a broad sense, tell lies to each other, and especially to ourselves. It is not necessary that the lies be particularly believable. The lies act as barriers to truth. These barriers to truth are necessary because without them many deplorable acts would become impossibilities.
Derrick Jensen
One doesn't bother to believe the credible: the credible is believed already, by definition. There's no adventure of the mind. (1:313)
Northrop Frye
There is no merit in being truthful when one is truthful by nature, or rather when one can be nothing else; it is a gift, like poetry or music. But it needs courage to be truthful after carefully considering the matter, unless a kind of pride is involved; for example, the man who says to himself, "I am ugly," and then says, "I am ugly" to his friends, lest they should think themselves the first to make the discovery.
Eugene Delacroix
There remains the problem of Goebbels' reputation. He wore the title of Big Liar (bestowed by Anglo-Saxon propaganda) and yet he never stopped battling for propaganda to be as accurate as possible. He preferred being cynical and brutal to being caught in a lie. He used to say: "Everybody must know what the situation is." He was always the first to announce disastrous events or difficult situations, without hiding anything. The result was a general belief between 1939 and 1942 that German communiqués not only were more concise, clearer and less cluttered, but were more truthful than Allied communiqués (American and neutral opinion) -- and, furthermore, that the Germans published all the news two or three days before the Allies. All this is so true that pinning the title of Big Liar on Goebbels must be considered quite a propaganda success.
Joseph Goebbels
Murrow, Edward R.
Murry, John Middleton
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