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E. B. White (Elwyn Brooks)

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Advertisers are the interpreters of our dreams — Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword.
--
"Truth in Advertising," The New Yorker (1936-07-11)

 
E. B. White (Elwyn Brooks)

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