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Someone [on the staff of The Times] had invented a game – a competition with a small prize for the winner – to see who could write the dullest headline. It had to be a genuine headline, that is to say one which was actually printed in the next morning's newspaper. I won it only once with a headline which announced: "Small Earthquake in Chile. Not many dead."
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Page 139
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No such headline has ever been found in The Times at the period in question (the spring and summer of 1929), though one paragraph reads "An earthquake was felt yesterday between Illapel, to the north, and Talca, to the south, in Chile. No damage was done." (August 6, 1929). Source: The Quote... Unquote Newsletter (October, 2000) pp. 2-3.

 

Claud Cockburn

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