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Carly Fiorina

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HP’s goal is to bring the most compelling entertainment content and experiences to our customers, ... We explored a range of alternatives to deliver a great digital music experience and concluded Apple’s iPod music player and iTunes music service were the best by far. By partnering with Apple, we have the opportunity to add value by integrating the world’s best digital music offering into HP’s larger digital entertainment system strategy.

 
Carly Fiorina

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When you listen to Hendrix, you are listening to music in its pure form … The electronics we used were 'feed forward', which means that the input from the player projects forward – the equivalent of electronic shadow dancing – so that what happens derives from the original sound and modifies what is being played. But nothing can be predictive – it is speed-forward analogue, a non-repetitive wave form, and that is the definition of pure music and therefore the diametric opposite of digital.
Look, if you throw a pebble into a lake, you have no way of predicting the ripples – it depends on how you throw the stone, or the wind. Digital makes the false presumption that you can predict those ripples, but Jimi and I were always looking for the warning signs. The brain knows when it hears repetition that this is no longer music and what you hear when you listen to Hendrix is pure music. It took discussion and experiment, and some frustrations, but then that moment would come, we'd put the headphones down and say, "Got it. That's the one."

 
Jimi Hendrix
 

I believe that music can be an inspirational force in all our lives — that its eloquence and the depth of its meaning are all-important, and that all personal considerations concerning musicians and the public are relatively unimportant — that music come from the heart and returns to the heart — that music is spontaneous, impulsive expression — that its range is without limit — that music is forever growing — that music can be one element to help us build a new conception of life in which the madness and cruelty of wars will be replaced by a simple understanding of the brotherhood of man.
Music can be all things to all men. It is like a great dynamic sun in the center of a solar system which sends out its rays and inspiration in every direction. ... It is as if the heavens open and a divine voice calls. Something in our souls responds and understands. We are speaking here of the most inspired music.

 
Leopold Stokowski
 

I am speechless about the idea of putting music fans in jail for downloading music. It is wrong to illegally download, but the answer cannot be jail. Here in America we create new opportunities out of adversity, not punitive laws, and we should look to new technologies like Apple's new Music Store for solutions. This way, innovation continues to be the hallmark of America. It is the fans that drive the success of the music business.

 
Michael Jackson
 

I don't really go along with this sense that you sometimes pick up - that is, classical music is superior to everything else. I think classical music is a very great music form, but I can also think of other great music forms. And certainly within each field, you have absolute geniuses operating. Over the years, I've tried to bring together different people from different fields, and I do try to put Bach and Beethoven next to other types of musicians.

 
Joanna MacGregor
 

You've already got a DVD. It lasts forever. It never wears out. In the digital world, we don't need back-ups, because a digital copy never wears out. It is timeless.

 
Jack Valenti
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