The customer is usually wrong; but statistics indicate that it doesn't pay to tell him so.
--
Ch XXIAleister Crowley
» Aleister Crowley - all quotes »
The customer is always right, except when he's dead wrong.
Anonymous
Rule #1 : The customer is always right. Rule # 2 : If the customer is wrong, refer to rule #1.
Anonymous
I didn't care about the statistics in anything else. I didn't, and don't pay any attention to the statistics of the stock market, the weather, the crime rate, the gross national product, the circulation of magazines, the ebb and flow of literacy among football fans and how many people are going to starve to death before the year 2050 if I don't start adopting them for $3.69 a month; just baseball. Now why is that? It is because baseball statistics, unlike the statistics in any other area, have acquired the powers of language.
Bill James
He learned this much selling cars: offer the customer something he doesn't want, to make what he half-wants look better.
John Updike
Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer...
W. Edwards Deming
Crowley, Aleister
Crowley, John
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