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Werner Erhard

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The American obsession with Transformation isn’t new. It’s about as old as the nation. In the 19th century, Ralph Waldo Emerson preached about tapping into the “infinitude of man.” Norman Vincent Peale was an early bestselling self-help author with The Power of Positive Thinking in 1952. But it was Werner Erhard who created the first modern transformation when he founded est seminars in 1971. It’s a tribute to the power of his central concept that more than 20 years after he sold his ideas to a group of employees Landmark is still the natural first stop in any transformation tour.
Time Magazine, April 10, 2011,9171,2055188-1,00.html

Werner Erhard

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Est came to an end in the early nineties when critical stories began appearing in the Bay Area. These newspaper reports detailed Erhard's violent temper and included charges that he beat his wife and molested his children. The low point was a March 3, 1991, segment on the CBS program 60 Minutes that interviewed three of his daughters about the alleged abuse. (Erhard denied it.) After an hour of 60 Minutes, Erhard was as dead as Audi. One might have thought that Werner Erhard, the company, was beyond saving. Not true. The name was destroyed, but not the company. Before the CBS program ran, but with knowledge of what it would likely say, Erhard sold the assets of Werner Erhard & Associates to his former employees and moved to Costa Rica. The new name: Landmark Education Corporation.

Werner Erhard

The prevailing style of management must undergo transformation. A system cannot understand itself. The transformation requires a view from outside. The aim of this chapter is to provide an outside view—a lens—that I call a system of profound knowledge. It provides a map of theory by which to understand the organizations that we work in. The first step is transformation of the individual. This transformation is discontinuous. It comes from understanding of the system of profound knowledge. The individual, transformed, will perceive new meaning to his life, to events, to numbers, to interactions between people. Once the individual understands the system of profound knowledge, he will apply its principles in every kind of relationship with other people. He will have a basis for judgment of his own decisions and for transformation of the organizations that he belongs to.

W. Edwards Deming

I understood really the power of art to transform. I think transformation became the main word in my life.
Transformation because you don't want to just put a mirror in front of people and say, here, look at yourself. What do you see? You want to have a skewed mirror. You want a mirror that says you didn't know you could see the back of your head. You didn't know that you could amount cubistic see almost all the same aspects at the same time. It allows human beings to step out of their lives and to revisit it and maybe find something different about it.

Julie Taymor

The transformation of our desires happens like all spiritual transformation - by following in the steps of Jesus. In a word, I believe the answer is suffering.

Skye Jethani

To successfully respond to the myriad of changes that shake the world, transformation into a new style of management is required. The route to take is what I call profound knowledge - knowledge for leadership of transformation.

W. Edwards Deming
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