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Warren Buffett

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One of RJR's largest shareholders, he knew tobacco and liked it. "I'll tell you why I like the cigarette business," he said. "It costs a penny to make. Sell it for a dollar. It's addictive. And there's fantastic brand loyalty."
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Quoted by Bryan Burrough and John Helyar, Barbarians at the Gate: The Fall of RJR Nabisco (1989)

 
Warren Buffett

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