Thursday, April 25, 2024 Text is available under the CC BY-SA 3.0 licence.

Walter Lippmann

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In the end, advertising rests upon the fact that consumers are a fickle and ….superstitious mob, incapable of any real judgment as to what it wants or how it is to ….get what it thinks it likes.

 
Walter Lippmann

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When it comes to bullshit, they [advertising agencies] have forgotten what you haven't already learnt about all this crap! (To Rachel - shortly before her firing, when her supposed expertise in advertising results in the failure of the advertising task)

 
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It may be true that one can reach more microcomputer users with advertising. If this is really so, a business which advertises the service of copying and mailing GNU for a fee ought to be successful enough to pay for its advertising and more. This way, only the users who benefit from the advertising pay for it.
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The worst of his life is not that he thinks that it is living, but that he is satisfied with it, and the most awful thing of life is that he thinks that is how it should be. He can't understand anyone who thinks differently from him, and when he can't understand anything he says: I'm sorry, but I'm only a humble joiner. It's all he can do to accept that fact that I am studying the history of literature and Scandinavian languages: he accepts it not because I will thereby become mentally enriched, but because he thinks that it will enable me to live an easier life that he. Easier but not different.

 
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It is the rare fortune of these days that one may think what one likes and say what one thinks.

 
Tacitus
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