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Walter Cronkite

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This is the essential importance of the Alliance for Better Campaigns' efforts backed by Common Cause. It is our campaign to give free time to all legitimate candidates. ... What our campaign asks is that the television industry yield just a tiny percentage of that windfall, less than 1 percent, to fund free airtime.

 
Walter Cronkite

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In our country, third-party candidates throughout the years have said there is not a dime's worth of difference between the candidates from the major parties. Well, that is clearly a campaign canard. But it may appear to be true if the public's knowledge of the important differences between candidates is limited to what the public sees and hears on television.
Putting it as strongly as I can, the failure to give free airtime for our political campaigns endangers our democracy.

 
Walter Cronkite
 

All the European democracies have far higher election turnouts than ours, and all of them provide their candidates with extensive free airtime. In fact, of all the major nations worldwide that profess to have democracies, only seven — just seven — do not offer free time. These are Ecuador, Honduras, Malaysia, Taiwan, Tanzania, Trinidad and Tobago, and the United States of America. Does it make us proud to be on such a list?

 
Walter Cronkite
 

I have not written a book since the campaign. I did not write this book at all. It is the result of the editorial literary skill of Mr. William Bayard Hale, who has put together here in their right sequences the more suggestive portions of my campaign speeches.
And yet it is not a book of campaign speeches. It is a discussion of a number of very vital subjects in the free form of extemporaneously spoken words. I have left the sentences in the form in which they were stenographically reported. I have not tried to alter the easy-going and often colloquial phraseology in which they were uttered from the platform, in the hope that they would seem the more fresh and spontaneous because of their very lack of pruning and recasting.

 
(Thomas) Woodrow Wilson
 

Reformers desperate to resuscitate taxpayer funding [of elections] cite the supposedly scandalous fact that each party's 2008 presidential campaign may spend $500 million. If so, Americans volunteering to fund the dissemination of speech about candidates for the nation's most consequential office will contribute $1 billion, which is about half the sum they spend annually on Easter candy. Some scandal.

 
George Will
 

...evidence-based approach, the U.S. negotiators argued, is interference with free markets, because corporations must have the right to deceive. [...] The claim itself is kind of amusing, I mean, even if you believe the free market rhetoric for a moment. The main purpose of advertising is to undermine markets. If you go to graduate school and you take a course in economics, you learn that markets are systems in which informed consumers make rational choices. That's what's so wonderful about it. But that's the last thing that the state corporate system wants. It is spending huge sums to prevent that, which brings us back to the viability of American democracy. For many years, elections here, election campaigns, have been run by the public relations industry and each time it's with increasing sophistication. And quite naturally, the industry uses the same technique to sell candidates that it uses to sell toothpaste or lifestyle drugs. The point is to undermine markets by projecting imagery to delude and suppressing information, and similarly, to undermine democracy by the same method, projecting imagery to delude and suppressing information. The candidates are trained, carefully trained, to project a certain image. Intellectuals like to make fun of George Bush's use of phrases like “misunderestimate,” and so on, but my strong suspicion is that he's trained to do that. He's carefully trained to efface the fact that he's a spoiled frat boy from Yale, and to look like a Texas roughneck kind of ordinary guy just like you, just waiting to get back to the ranch that they created for him...

 
Noam Chomsky
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