Every excellent company we studied is clear on what it stands for, and takes the process of value shaping seriously. In fact, we wonder whether it is possible to be an excellent company without clarity on values and without having the right sorts of values.
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p. 280Tom Peters
When we present values which are higher then the values represented by Miss Universe, a woman may become attached to those better values. When she has formed an attachment to these elevated values, she will endure and incorporate all of those values herself. She will choose herself and will not sense any belittlement or abasement.
Ali Shariati
The divergent scales of values scream in discordance, they dazzle and daze us, and in order that it might not be painful we steer clear of all other values, as though from insanity, as though from illusion, and we confidently judge the whole world according to our own home values. Which is why we take for the greater, more painful and less bearable disaster not that which is in fact greater, more painful and less bearable, but that which lies closest to us. Everything which is further away, which does not threaten this very day to invade our threshold — with all its groans, its stifled cries, its destroyed lives, even if it involves millions of victims — this we consider on the whole to be perfectly bearable and of tolerable proportions.
Aleksandr Solzhenitsyn
Values are social norms — they're personal, emotional, subjective, and arguable. All of us have values. Even criminals have values. The question you must ask yourself is, Are your values based upon principles? In the last analysis, principles are natural laws — they're impersonal, factual, objective and self-evident. Consequences are governed by principles and behavior is governed by values; therefore, value principles!
Stephen Covey
I believe quite simply that the small company of the future will be as much a research organization as it is a manufacturing company, and that this new company is the frontier for the next generation.
Edwin H. Land
One of our competitors is a manufacturer in Japan who wants to capture every one of your entertainment dollars transporting all your content between all of your electronic devices on their memory sticks. We are not that company. And there is another company out there who doesn't care what you do, as long as you do it on their operating system. We are not that company either.
Reggie Fils-Aime
Peters, Tom
Peters, Winston
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