Tuesday, April 16, 2024 Text is available under the CC BY-SA 3.0 licence.

Sir Jeremy Isaacs

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C4's prime marketing concept is the appeal to a 16-34 audience. This has some strange consequences—a series explaining Islam, for example, is entrusted to Peaches Geldof. There's an obsession with adolescent transgression and sex. Gordon Ramsay is hired to make a series called The F Word; Designer Vaginas is followed by The World's Biggest Penis. Earlier this autumn, unless I dreamed it, we were subject to a "wank week."

 
Sir Jeremy Isaacs

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We are so much accustomed to the humanitarian outlook that we forget how little it counted in earlier ages of civilisation. Ask any decent person in England or America what he thinks matters most in human conduct: five to one his answer will be "kindness." It's not a word that would have crossed the lips of any of the earlier heroes of this series. If you had asked St. Francis what mattered in life, he would, we know, have answered "chastity, obedience and poverty"; if you had asked Dante or Michelangelo, they might have answered "disdain of baseness and injustice"; if you had asked Goethe, he would have said "to live in the whole and the beautiful." But kindness, never. Our ancestors didn't use the word, and they did not greatly value the quality — except perhaps insofar as they valued compassion.

 
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"Nothing is more absurd than a Prime Minister who has committed us in principle to joining the Euro saying last week that he was against it. He talks about his five tests; we know what they are: "Does Peter want it? Will Gordon let me? Will the French like it? Will Robin notice? Can I get away with it?"

 
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Having the security of being in a series week in, week out gives you great flexibility; you can experience with yourself, try a different scene different ways. If you make a mistake one week, you can look at it and say, 'Well, I won't do that again,' and you're still on the air next week.

 
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"Like a work of art," she repeated, looking from her canvas to the drawing-room steps and back again. She must rest for a moment. And, resting, looking from one to the other vaguely, the old question which transversed the sky of the soul perpetually, the vast, the general question which was apt to particularise itself at such moments as these, when she released faculties that had been on the strain, stood over her, paused over her, darkened over her. What is the meaning of life? That was all — a simple question; one that tended to close in on one with years. The great revelation had never come. The great revelation perhaps never did come. Instead there were little daily miracles, illuminations, matches struck unexpectedly in the dark; here was one. This, that, and the other; herself and Charles Tansley and the breaking wave; Mrs. Ramsay bringing them together; Mrs. Ramsay saying, "Life stand still here"; Mrs. Ramsay making of the moment something permanent (as in another sphere Lily herself tried to make of the moment something permanent) — this was of the nature of a revelation. In the midst of chaos there was shape; this eternal passing and flowing (she looked at the cloud going and the leaves shaking) was struck into stability. Life stand still here, Mrs. Ramsay said. "Mrs. Ramsay! Mrs. Ramsay!" she repeated. She owed it all to her.

 
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