Patrick Dixon
British business thinker and author, often classified as futurist.
Connect with all the passions people have -for themselves, their families, their communities and wider world - and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.
Mission is at the heart of what you do as a team. Goals are merely steps to its achievement.
The key to understanding the future is one word: sustainability.
When you have been close to death it makes you think about life.
You cannot have strong leadership without passion.
Listen to your customers but don't (always) believe what they say - they know even less about the future than you.
The future is about emotion: reactions to events are usually far more important than the events themselves.
Business strategy is the battleplan for a better future.
Tribalism is the most powerful force in the world.
The larger the corporation, the greater the risk that you are flying blind.
The first one hundred and fifty year old human being could be alive as a baby today.
Business is the "art" of making money by selling things or services people want for more than their cost.
The risk of a business being hit by a low probability, high impact event is far higher than most boards realise because the number of potential wild cards is so great.
All the most powerful speeches ever made point to a better future.
Institutional blindness is a major threat to the future of all corporations.
You can have the greatest strategy in the world, but what is the point if no one cares?
Take hold of your future or the future will take hold of you - be futurewise.
Give people a convincing reason and they will lay down their very lives.
Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.
Your company may have a reputation for brilliant leadership, outstanding innovation, clever branding and effective change management, but the business could fail if the world changes and you are unprepared.