Sunday, December 17, 2017 Text is available under the CC BY-SA 3.0 licence.

Alan Sugar


British businessman with a fortune estimated at about ?800m and ranked 85th in the 2010 Sunday Times Rich List.
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Alan Sugar
But I've sat here four times, and there is a message coming from above....not that I am a believer in the Lord or anything.... (Immediately before Jo Cameron's firing.)
Sugar quotes
I came from an environment where I needed to succeed. There was no wealth or anything like that in the family. Not that we were paupers, but we had to fend for ourselves. Kids today are not as hungry as I was. They don’t understand how tough my generation was.
Sugar
Syed, SHUT UP! (Lord Sugar speaking to Syed Ahmed.)




Sugar Alan quotes
My disposals get taken away in the back of a taxi! (referring to the task in week 6, which centred around waste disposal and where Edna eventually fired)
Sugar Alan
All I've heard from you so far is a lot of hot air, so in the interests of climate change you're fired... (to Stuart Baggs in the boardroom)
Alan Sugar quotes
Sian Lloyd – what was she doing there? Why did you cast and pay for a kind of celebrity for your advert? You know, I could understand if your advert was based on weather, I could understand if your advert was based on her being upset because her boyfriend blew her out for a cheeky girl, right and she's crying, but I can't understand this. She's not even a mother, what's the point? (Episode 9)
Alan Sugar
A message needs to go back. Vincent - you're also fired!
Sugar Alan quotes
I tell you what, if any of you survive here, I promise you this: As sure as I have a hole in my bloody arse, when it gets down to the two of you, all these people who are saying nice things about you at the moment, will not! So start thinking about yourself!
Sugar
Your back's against the wall and you're almost done for – it's Dunkirk all over again! (The Apprentice (To Paul, the ex-army Lieutenant before he is fired.))
Sugar Alan
OK, because if you're unsure, you can always pull your trousers down and we can check. (On whether or not Michael Sophacles is Jewish.)
Alan Sugar
When it comes to bullshit, they [advertising agencies] have forgotten what you haven't already learnt about all this crap! (To Rachel - shortly before her firing, when her supposed expertise in advertising results in the failure of the advertising task)




Alan Sugar quotes
Pan Am takes good care of you. Marks & Spencer loves you. Securicor cares. I.B.M. says the customer is king. At Amstrad, we only want your money!
Alan Sugar
My history of lending money from banks is that they want to know the ins and outs of the backside of a duck.
Sugar quotes
If you take care of your character, your reputation will take care of itself.
Sugar Alan
I don’t believe in God and all that. But I am Jewish, and very proud to be so, very proud of the culture.
Sugar Alan quotes
Now Matthew, you are an awkward character - I'm sorry to say that to you but you are an awkward character. It seems you can't help yourself...you need confrontation! That worries me, that worries me a lot! (To Matthew Palmer, shortly before his firing)
Alan Sugar
If there was a market in mass-produced portable nuclear weapons, we'd market them, too.
Alan Sugar quotes
We've got two very despondent gentlemen, we've got Claire, she will get her 500 rounds of bullshit out and stick it in her AK47 and deafen us all in here. (Episode 9)
Alan Sugar
You didn't like it when you got a B in your French exam. You're not gonna like it now, because you've got the big F – you're fired! (firing Nicholas de Lacy-Brown in episode 1.)
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