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Louis V. Gerstner

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Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
--
Who Says Elephants Can’t Dance? (2002)

 
Louis V. Gerstner

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Uncle Tom's Cabin was no literary masterpiece but it was a culture-bearing book. It came at a time when the entire culture was about to reject slavery. People seized upon it as a portrayal of their own new values and it became an overwhelming success.
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"We have to stop CONSUMING our culture. We have to CREATE culture. DON'T watch TV, DON'T read magazines, don't even listen to NPR. Create your OWN roadshow. The nexus of space and time where you are -- NOW -- is the most immediate sector of your universe. And if you're worrying about Michael Jackson or Bill Clinton or somebody else, then you are disempowered. You're giving it all away to ICONS. Icons which are maintained by an electronic media so that, you want to dress like X or have lips like Y... This is shit-brained, this kind of thinking. That is all cultural diversion. What is real is you, and your friends, your associations, your highs, your orgasms, your hopes, your plans, your fears. And, we are told No, you're unimportant, you're peripheral -- get a degree, get a job, get a this, get that, and then you're a player. You don't even want to play that game. You want to reclaim your mind and get it out of the hands of the cultural engineers who want to turn you into a half-baked moron consuming all this trash that's being manufactured out of the bones of a dying world."

 
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The ways of thinking implanted by electronic culture are very different from those fostered by print culture. Since the Renaissance most methods and procedures have strongly tended towards stress on the visual organization of knowledge.

 
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The important thing in our process, however, is to play the game, and in the great game of life, and particularly the game of politics, what is important is that on either side more Americans voted this year than ever before, and the fact that you won or you lost must not keep you from keeping in the great game of politics in the years ahead, because the better competition we have between the two parties, between the two men running for office, whatever office that may be, means that we get the better people and the better programs for our country.

 
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