There remains the problem of Goebbels' reputation. He wore the title of Big Liar (bestowed by Anglo-Saxon propaganda) and yet he never stopped battling for propaganda to be as accurate as possible. He preferred being cynical and brutal to being caught in a lie. He used to say: "Everybody must know what the situation is." He was always the first to announce disastrous events or difficult situations, without hiding anything. The result was a general belief between 1939 and 1942 that German communiqués not only were more concise, clearer and less cluttered, but were more truthful than Allied communiqués (American and neutral opinion) -- and, furthermore, that the Germans published all the news two or three days before the Allies. All this is so true that pinning the title of Big Liar on Goebbels must be considered quite a propaganda success.
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Jacques Ellul, "The Characteristics of Propaganda" in Readings in Propaganda and Persuasion: New and Classic Essays by Garth S. Jowett and Victoria O'Donnell, eds., (SAGE, 2006) p. 48, note 47.Joseph Goebbels
» Joseph Goebbels - all quotes »
There remains the problem of Goebbels' reputation. He wore the title of Big Liar (bestowed by Anglo-Saxon propaganda) and yet he never stopped battling for propaganda to be as accurate as possible. He preferred being cynical and brutal to being caught in a lie. He used to say: "Everybody must know what the situation is." He was always the first to announce disastrous events or difficult situations, without hiding anything. The result was a general belief between 1939 and 1942 that German communiqués not only were more concise, clearer and less cluttered, but were more truthful than Allied communiqués (American and neutral opinion) — and, furthermore, that the Germans published all the news two or three days before the Allies. All this is so true that pinning the title of Big Liar on Goebbels must be considered quite a propaganda success.
Jacques Ellul
I met him several times. He was clever, fanatic; having a clubfoot he might have suffered a minority inferiority complex, knowing that because of his physical appearance, he knew he never could reach leadership. He was unscrupulous in his propaganda. I always opposed Goebbels. I always tried to have people educated on a broad basis, while Goebbels tried to supply them with knowledge for the moment. Goebbels considered humans as objects to be used for political purposes - for the moment.
Joseph Goebbels
What I would like to emanate from the darkness of this tragedy is one spark of life. I mean, the realization that crime does not begin when you murder people. Crime begins with propaganda, even if such propaganda is for a good cause. The moment propaganda turns against another nation or against any human being, evil starts. Whereas the Germans started propaganda toward the end of this tragedy, you Allies stand at the beginning of the tragedy.
Hans Fritzsche
Jacques Ellul observes in Propaganda: When dialogue begins, propaganda ends. His theme, that propaganda is not this or that ideology but rather the action and coexistence of all media at once, explains why propaganda is environmental and invisible. The total life of any culture tends to be "propaganda", for this reason. It blankets perception and supresses awareness, making the counter environments created by the artist indispensable to survival and freedom.
Marshall McLuhan
The “Conqueror of Berlin,” as he [Joseph Goebbels] has named himself, has completely conquered Germany. And not only that. Unfortunately, many, all too many Germans living abroad, also have fallen for the cunning propaganda.
Friedrich Kellner
Goebbels, Joseph
Goebbels, Magda
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