Friday, March 29, 2024 Text is available under the CC BY-SA 3.0 licence.

John Kotter

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Good communication is not just data transfer. You need to show people something that addresses their anxieties, that accepts their anger, that is credible in a very gut-level sense, and that evokes faith in the vision.
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Step 4, p. 84

 
John Kotter

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