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John Kotter

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No vision issue today is bigger than the question of efficiency versus some combination of innovation and customer service.
--
Step 3, p. 69

 
John Kotter

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Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer...

 
W. Edwards Deming
 

"Objectivism comes on, sometimes, as if the most important issue you have to understand is the issue of egoism versus altruism. But that’s nowhere near the beginning of the process."

 
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Efficiency is not the issue when you go solar. There is so much solar that all you have to do is invest in the non-recurring cost of more dishes to drive a solar-hydrogen economy at whatever efficiency it happens to sit at.

 
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Adlai Stevenson
 

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