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Howard Raiffa

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The best practical advice then is: try to maximize your expected payoff, which is the sum of all payoffs multiplied by probabilities.
--
Part I, Chapter 2, Research Perspectives, p. 31

 
Howard Raiffa

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Most, probably, of our decisions to do something positive, the full consequences of which will be drawn out over many days to come, can only be taken as the result of animal spirits—a spontaneous urge to action rather than inaction, and not as the outcome of a weighted average of quantitative benefits multiplied by quantitative probabilities.

 
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Money is multiplied in practical value depending on the number of W's you control in your life: what you do, when you do it, where you do it, and with whom you do it.

 
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