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George Lucas

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Don't avoid the cliches - they are cliches because they work!
--
George Lucas to Marty Sklar, quoted in "The Imagineering Way: Ideas to Ignite your Creativity" (Disney Editions, 2003)

 
George Lucas

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Everywhere, unthinking mobs of "independent thinkers" wield tired clichés like cudgels, pummeling those who dare question “enlightened” dogma. If “violence never solved anything,” cops wouldn’t have guns and slaves may never have been freed. If it’s better that 10 guilty men go free to spare one innocent, why not free 100 or 1,000,000? Clichés begin arguments, they don’t settle them.

 
Jonah Goldberg
 

Trying to avoid clichés helps life become fresh again, helps us remember what life is about in the first place. -Fingerprint

 
Mark Heard
 

Like Nietzsche, he rails at romanticism, but it is evident that what they both mean by the word is the clichés of second-hand romance. Historic romanticism is in fact the ground-work of their philosophy.

 
Jacques Barzun
 

Remember to never split an infinitive.
The passive voice should never be used.
Do not put statements in the negative form.
Verbs have to agree with their subjects.
Proofread carefully to see if you words out.
If you reread your work, you can find on rereading a great deal of repetition can be by rereading and editing.
A writer must not shift your point of view.
And don't start a sentence with a conjunction. (Remember, too, a preposition is a terrible word to end a sentence with.)
Don't overuse exclamation marks!!
Place pronouns as close as possible, especially in long sentences, as of 10 or more words, to their antecedents.
If I've told you once, I've told you a thousand times, resist hyperbole.
Also, avoid awkward or affected alliteration.
Writing carefully, dangling participles must be avoided.
If any word is improper at the end of a sentence, a linking verb is.
Take the bull by the hand and avoid mixing metaphors.
Avoid trendy locutions that sound flaky.
Everyone should be careful to use a singular pronoun with singular nouns in their writing.
Always pick on the correct idiom.
The adverb always follows the verb.
Last but not least, avoid cliches like the plague; seek viable alternatives.

 
William Safire
 

You can't make poetry simply by avoiding clichés.

 
Theodore Roethke
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