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Elvis Presley

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At Sun Studio in Memphis Elvis Presley called to life what would soon be known as rock and roll with a voice that bore strains of the Grand Ole Opry and Beale Street, of country and the blues. At that moment, he ensured — instinctively, unknowingly — that pop music would never again be as simple as black and white.
--
David Fricke in Rolling Stone (1986)

 
Elvis Presley

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As a vocalist, Elvis Presley possessed the rare ability to give the melodramatic a genuine authenticity; it's easy to take Elvis Presley for granted and yes, we all know that Elvis had a huge role in defining rock in the beginning, but few of us really know what that means; but then there's that voice, which Elvis uses to cut through to the most complex meaning of the song — the meaning that the song's writers might not even know exists — and lay it bare. On "From Elvis In Memphis", he takes the longing sentiment in "Any Day Now" (1969), his voice lending it a certain buoyancy that most artists would never even think belongs, and in doing so he embeds a deceptively simple pop song with depth and mystery, all through inflection; a craftsman at heart, his experimentation didn't manifest itself in innovation, but in refinement of his already incomparable technique; as a result, "From Elvis In Memphis" documents what happens when an artist who instinctively personalizes the songs he sings decides to get even more personal; the outcome is raw, stripped of all pretense, and dedicated to the idea of the song, his voice bringing with it a grave amount of weight; if you want an indication of why Elvis deserves a place in current pop culture, pick up "From Elvis In Memphis"; the music speaks for itself; authenticity never goes out of style.

 
Elvis Presley
 

But it is Presley's singing, halfway between a western and a rock 'n' roll style, that has sent teen-agers into a trance; they like his wailing in a popular song like "Blue Moon" or such western tunes as "I'll Never Let You Go", but they go crazy over the earthy, lusty mood of such rock 'n' roll numbers as "Money Honey"; and the reason is simple enough: Presley sings with a beat; and you can be certain that there'll always be music with a beat and that, whether you like it or not, there will always be an Elvis Presley.

 
Elvis Presley
 

There was no model for Elvis Presley's success; what Sun Records head Sam Phillips sensed was something in the wind, an inevitable outgrowth of all the country and blues he was recording at his Union Avenue studio; enter Presley in 1954, bringing with him a musical vocabulary rich in country, country blues, gospel, inspirational music, bluegrass, traditional country, and popular music -- as well as a host of emotional needs that found their most eloquent expression in song; his timing was impeccable, not only as a vocalist, but with regard to the cultural zeitgeist: emerging in the first blush of America's postwar ebullience, Presley captured the spirit of a country flexing its industrial muscle, of a generation unburdened by the concerns of war, younger, more mobile, more affluent, and better educated than any that had come before; (as such), the Sun recordings were the first salvos in an undeclared war on segregated radio stations nationwide.

 
Elvis Presley
 

If Rock and Roll were a religion, Elvis was its most prolific disciple, responsible for more converts than anyone before or after him; if it had been country, Elvis was a Founding Father and his lyrics were the documents of freedom that helped to birth the nation; if it were a sickness, Elvis-itis would be the most potent and contagious virus known to man, infecting victims who just looked at his image, heard his voice or saw him perform in person or through a recording. But since Rock and Roll is music, we’ve all decided the world over to just call Elvis…the King.

 
Elvis Presley
 

But the core of the album, and perhaps the core of Elvis' music itself, are the soulful gospel-flavored ballads. Well, it's often seemed as if Elvis bore more than a passing resemblance to soul singer Salomon Burke. The way in which he uses his voice, his dramatic exploitation of vocal contrast, the alternate intensity and effortless nonchalance of his approach, all put one in mind of a singer who passed this way before, only going the other way. And here he uses these qualities to create a music which, while undeniable country, puts him in touch more directly with the soul singer than with traditional country music. It was his dramatic extravagance, in fact, which set him apart from the beginning, and it is to this perhaps, as much as anything else -- to the very theatrics which Elvis brought to hillbilly music --, that we can trace the emergence of rock & roll.

 
Elvis Presley
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