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Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation." Not one of my proudest memories.
--
Ogilvy on Advertising, p. 109

 

David Ogilvy

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A man is what he is, not what men say he is. His character no man can touch. His character is what he is before his God and his Judge; and only himself can damage that. His reputation is what men say he is. That can be damaged; but reputation is for time, character is for eternity.

 

John Bartholomew Gough

 

Laing had an aching addiction to fame and celebrity and it unquestionably damaged his reputation. … His need for attention was a lifelong problem and robbed his work of credibility, particularly after he had a serious midlife crisis of creativity and felt he had run out of things to say. He became a tragic figure, his behaviour erratic and self-destructive. There were flashes of the old brilliance, but much of his later output was of questionable value. Frankly, it was dreck.

 

Ronald David Laing

 

"A house divided against itself cannot stand." I believe this government cannot endure, permanently half slave and half free. I do not expect the Union to be dissolved — I do not expect the house to fall — but I do expect it will cease to be divided. It will become all one thing or all the other.

 

Abraham Lincoln

 

Mary Wollstonecraft's reputation has suffered vicissitudes which, even in the history of genius, are unusual. Her name, during her lifetime, was lauded to the skies by one half of the reading public, and — in exactly proportional measure — vituperated by the other half. Then, for more than half a century, it was wholly forgotten, or remembered only as suggesting certain vague associations of a grotesque and not altogether decorous kind. Within the last forty years, the mists have been gradually lifting, and she stands revealed for what she was — a woman singularly original in thought and noble in character.

 

Mary Wollstonecraft

 

Colonel Roosevelt liked the song of the blackbird so much that he was almost indignant that he had not heard more of its reputation before. He said everybody talked about the song of the thrush; it had a great reputation, but the song of the blackbird, though less often mentioned, was much better than that of the thrush. He wanted to know the reason of this injustice and kept asking the question of himself and me. At last he suggested that the name of the bird must have injured its reputation. I suppose the real reason is that the thrush sings for a longer period of the year than the blackbird and is a more obtrusive singer, and that so few people have sufficient feeling about bird songs to care to discriminate.

 

Edward Grey